Explore more on flipkart at business insider india. When the stock keeping units sku of both flipkart and amazon compared for four popular. As a popular online marketplace, flipkart also allows the various sellers from across the country to sell their products under different categories on the. The eretailing form of market was fairly something unheard of to the indian consumer in 2007. Flipkart and amazon are two of the biggest online retail companies in india.
But selling product is not the only stream of income for flipkart. A thirdparty seller listed a pair of womens sandals on flipkarts website at 799 indian rupees and offered it on promotion at 399. The case is set around the acquisition of majority shares of flipkart by walmart. Revenue model of flipkart is quite straight forward. Flipkart finally seems to have a blueprint of its business. Flipkart started off with a directtoconsumer model selling books and. Flipkart which has carved a niche for itself in terms of market share. Flipkart s technology has enabled them to deliver 5 million shipments per month. Analyze the current state of ecommerce in india analyze flipkarts business model and strategy identify the key failures and successes of flipkart identify the key hurdles faced by flipkart record consumers perspective and attitude about flipkart and the overall online shopping. This case aims at examining the business model of flipkart which has specially been designed keeping the youth in mind. Nclat wants to know india business models from walmart international and flipkart. Ecommerce and expanded the shopping experience with shopping now as easy as sitting at home and clicking on items to add them to the inventory. The case traces the evolution of flipkart as a startup and explores the context of acquisition by walmart as well as the strategic fit between the two firms.
The primary attribute of this growth is undoubtedly the rise of 3g4g mobile internet users and a. Innovation brings with itself a new set of challenges. But with foreign direct investment fdi favoring the marketplace model in april20, flipkart changed its business model to marketplace model. Well, let me talk about the homegrown, indian, ecommerce site flipkart, also considered as the amazon of india. Founded in 2007, with the ambitious dream of becoming indias, started out selling books and quickly expanded its product portfolio to include laptops, computer peripherals, consumer durables, consumer electronics, fashion accessories, media and games. Flipkart, started by a team of 2 is currently 20000 people strong and has 26 million registered users clocking over 8 million daily visits.
Case analysis of business model and evolution is by far the worlds largest ecommerce player in world and had been at the forefront of innovation, adding and refining technology and changing the way customers shopped. Research article survey paper case study available a study. The parent company is yet to file its latest financial results in singapore. Quick insights and business model of the flipkart in india. Flipkart, which has redefined shopping in india, works on a b2c business to consumer model.
Binny bansal, cofounder and ceo, flipkart said, at flipkart, we have come a long way in our eight year journey. Flipkart is an ecommerce portal, b2c shopping portal, for indian customers or atthemoment. There are many internet commerce based companies in. Here is a comprehensive analysis of the ecommerce giant flipkarts business model for the aspiring entrepreneurs. Widen your reach to a customer base of 1 billion and grow your business further with the support of account managers.
It will no longer have an inventory of its own, rather whereas the shipping and delivery of the products will be done by flipkart. Case study of an emerging giant in the online world flipkart. Flipkart addressed this issue by launching their own supply chain management system to deliver orders in a timely fashion. Flipkart believes that indian market resembles closely to that of china instead of the us and also due to the success of alibabas ipo they changed the strategy to advertisingdriven revenue model.
Flipkart was initially an online book selling website just like the way amazon started in usa. The announcement means a change in the way flipkart does business. In a scientific view, flipkart is known for an ecommerce marketplace, b2c shopping portal for indian customers ordering the goods to deliver in india. The marketplace model allows b2c retailers to rapidly introduce and test products and sellers, providing deeper knowledge of their customers expectations. A recent report by the internet and mobile association of india shows that a fastpaced growth of around 50% is to be expected in the coming five years. Comparison have been done considering ecommerce challenges, their business model, funding, revenue generation, growth, survival strategies, shoppers online shopping experience. Today, we are in a very strong leadership position with over 60% market share of the mcommerce market, 50 million customers and clear leadership in smartphones and fashion. This clearly indicates that the fate of the country lies in the hands of its youth. Nclat wants to know india business models from walmart.
The business model of amazon reflects the management information systems. Why flipkart is more than just an ecommerce company. Marketing management created 4 years ago updated 4 years ago by krunal dhabhi 0 comments, 1861 views the indian ecommerce market was worth 75,000 crore, in 20, according to a joint report by kpmg. It is the robust logistics at flipkart that sets it apart from otherwannabe ecommerce sites. Sell online on flipkart grow your business with the.
Business model of flipkart website how does flipkart work. The scope of ecommerce business in india is undoubtedly going to increase year after year. Today as it stands, sachin bansal is the chairman of the company and binny bansal is the ceo of flipkart. Future of ecommerce in india, ecommerce models, ecommerce.
Companies like tata, birla and reliance have all attempted to enter foodandgrocery retailing in india with mixed success. Researcher can identify different factors on which the sustainability and growth of the business is dependent on. Tips and strategies for attracting and keeping online customers are also presented. Flipkart is an online shopping destination for india founded in 2007 by sachin bansal and binny bansal. Dreaming your multivendor ecommerce website like flipkart, however, dont know the way to begin. In this model, ecommerce player control end to end value chain i. Unique mis and technology play a crucial role in each one of.
Abhinav sharma 10106002 karanpreet singh 101060 ravdeep singh 10106021 sahil goyal 10106023 bharat sethi 10106043. The company started with an inventory based model, but it was in 20 that it moved to a market place model, which is how even operates. Flipkart download and upload project reports related to. Pdf flipkart has announced big billion day deal in the year 2014. Ws retail still accounts for more than 75% of flipkarts business, according to. They charge commission from seller who sell their product on flipkart10% of the product price. The ecommerce player recently announced the launch of flipkart marketplace, wherein it will provide a platform for buyers and sellers to deal. Difference between amazon and flipkart difference between. An attempt has been made to critically examine various corporate and business level strategies of two big etailers and those are flipkart and amazon. In the last seven years of its dream run, flipkart has achieved much beyond what sachin bansal and binny bansal imagined in 2007. Find flipkart latest news, updates, news articles and more information on flipkart from business insider india. Flipkart went live in 2007 with the objective of making books easily available to anyone who had internet access. How flipkart works and how to start a flipkart like. With a marketplace model, flipkart will no longer have an inventory of its own, rather buyers can deal with sellers directly and.
Flipkart finally seems to have a blueprint of its business model 5 min read. Flipkart shifts to the amazons marketplace model inc42. According to comscore and amazon claims, flipkart lost its number one position to amazon. The research framework is adapted from osterwalders business model framework. Under this model flipkart plans to operate as a marketplace and aims to earn its revenue from advertising and various other services such as. Flipkart business model free download as powerpoint presentation. A case study on supply chain management by flipkart by. Internet commerce has increasingly become popular over time, especially due to the simplicity of selling and buying. Due to international competitor such as, flipkart has to change its strategy according to the competition. Scope of ecommerce, scope of ecommerce business in india 2020. The current case discusses innovation in business model of amazon and how it evolved from just an online bookstore into one of the largest ecommerce. Business model analysis for online social shopping companies. Because of cut throughout competition flipkart faces losses many times. Ws retail a pet project of flipkart now handles the inventory.
Browsing, management of accounts and the final step involves shopping. The procurement model is at the heart of flipkarts success, asmost delays or troubles occur in this part of business. You just need 1 product and 2 documents to start selling on flipkart. Difference between flipkart and amazon flipkart vs amazon. Flipkart when it started employed the consignment model of procurement as it was the most risk free way to operate but then they changed to inventory model to ensure superior delivery times. The company in the later half of last decade got funded and ventured into full fledged online retail selling almost everything. History of flipkart flipkart was founded in 2007 by sachin bansal and binny bansal, both alumni of the indian institute of technology delhi. The online platform of the flipkart is a b2c buyer to consumer model which provides ample shopping opportunities to the indian consumers in an effective manner.
They can even determine if they should introduce these new products themselves. Flipkart when it started employed the consignment model of. How flipkart works ecommerce business idea youtube. Purchasing and selling online small businesses that are considering purchasing or selling. An insight into business model of flipkart indias e. Download a case study pdf file on walmart in india. It created surprise for few and depressed many customers. Along with the most competitive rate card in the industry you also get ontime and reliable payments. Today, were present across various categories including movies, music, games, mobiles, cameras, computers, healthcare and personal products, home appliances and electronics, stationery, perfumes, toys, apparels, shoes and still counting. Flipkart is one of the top 3 unicorns from india in the online selling space. It is the second most preferred websites by the people who look for shopping online in india. To bring in sharper focus on its core business model and make it. Flipkart to consolidate logistics, supply chain the.
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